Direct Marketing Company: Learning About Call to Action Marketing

A call to action or CTA is a marketing style intended to trigger an immediate response or encourage or entice an immediate sale. Call to action (CTA) uses either words, phrases or sentences which are incorporated into advertising messages, sales scripts or web pages, in order to encourage new or loyal customers to take immediate action. Basing on the principles of marketing, a call to action is an instruction forwarded to the audience which is uniquely designed in provoking an immediate response, using an imperative verb such as “contact us today”, “to find out more” or “feel free to visit our shop”. Other types of CTA taglines involve using strong reasons why customers must buy a product or service immediately such as an offer that is only available in a limited period (e.g. ‘this is a limited time offer’ or ‘offer will expire soon’).

The ultimate key to a powerful call to action is by providing customers with compelling reasons to purchase immediately rather than deferring purchase decisions. A CTA may come in a form of demanding request, requesting a consumer to buy the product or provide contact information and personal details, or non-demanding request such as “watch this video” or “choose a color”. Direct marketing companies are using CTA on their catalogs, flyers, brochures and email campaigns in order to show consumers how to take the next step further and to create a sense of urgency surrounding an offer. Call to action are usually incorporated in the best lines of the most effective sales scripts as a means of persuasion, since it has long recognized that specific words, phrases, and sentences are able to elicit desirable responses from prospective buyers by successful sales representatives. When it comes to web design, a CTA can be a button, a banner or some type of text or graphic on a website, prompting a user to click it, continuing down a conversion funnel which is an important part of inbound marketing.

There are three essential things in common among call to action tag lines which include no obligation statements, instructing people what to do next and encouraging people to respond to a positive way. In order to reduce or remove the risks involved, direct marketing companies use no obligation statements, and they are usually encouraging a free trial instead of a purchase. CTA utilizes a standard direct response, not leaving a room for people to wait or think about your offer. Today, consumers are more comfortable responding to digital offers so you do not really need to provide the instructions unlike the traditional method. For other related articles on marketing, feel free to visit our website.

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