Most people haven’t heard of the term industrial marketing, or don’t know what it means. Every day we see plenty of consumer marketing. On the other hand, industrial marketing is considered as business to business marketing. In simple terms and to sum it up, it is marketing to businesses and not consumers. Read on to discover more about industrial marketing.
In many ways, industrial marketing is done by the usual types of marketing methods. It can be in the form of the usual marketing strategies involving flyers, online banner ads and emails. There are, of course, also methods that are unique only to industrial marketing and not typically found in consumer marketing. These industrial marketing tactics may be in the form of marketing in industry trade shows, for example.
You may be wondering what type of products are seen being advertised in industrial marketing. They may include parts or raw materials for an equipment or products. The raw products are then used in the manufacturing process of the target business that is meant to see the industrial marketing.
To fully understand the concept , bear in mind that all businesses are in some form a customer of other businesses. A good example is a restaurant that requires the services of a supplier in order to have a steady supply of herbs. One other example that many of us would understand is an office that has hired the services of a cleaning company in order to delegate the task of cleaning the office space to this company.
The next thing to imagine is if you were in the shoes of the head or an employee of the marketing business in the cleaning company or the herb supplier–naturally you would want to reach businesses who you think will buy from you or pay for your services.
This is where industrial marketing steps in.
The role of industrial marketing is very similar to consumer marketing. This role includes increasing sales by finding new customers or getting existing customers to purchase more from your company. Raising brand awareness is also a part of this role.
Any kind of company who is after marketing its services or products would be remiss if they didn’t fulfil their duty of looking into their competitors in their respective industry. While researching, you should also know who your target market is. Is your target market made up of restaurants and other enterprises that work with food needing the very supplies you market? Or is your target market made up of businesses that are looking to outsource their graphic needs?
The world of industrial marketing requires a high level of professionalism. While the competition can be hard, the good news is that working hard and having skills will help you succeed above most. Go here for more info.