All investment involves a certain degree of risk. There is no “sure thing” or guarantees when it comes to investing. People who cannot handle risk at all should probably just open up a savings account. That does not mean that people who are uncomfortable with taking high risks have to avoid in the stock market. They simply need to learn how to reduce risks to an acceptable level. Diversifying investments is one way to minimize risk. If one stock plummets, the others may still perform well. A little money will be lost, of course, but the majority of it will remain. People can select different sectors and industries in which to invest, or choose many companies if investing in one or two industries.
When selecting companies, look for those that are least likely to be subjected to volatility. An oil company, for example, is directly effected by the price of oil per gallon and the stocks reflect that fact. Low pricing drives down the value of the shares, while a spike in pricing can result in high gains. The company that transports crude oil to the refinery makes a profit regardless of the price per barrel at any given time. The performance of that stock will not wax and wane to the same degree as the oil company stocks. Companies that supply piping for drilling the oil, those that provide storage for the product, and companies that refine the oil all present opportunities to invest in energy without taking huge risks.
Another way to reduce risks while making investments is to carefully research potential opportunities before investing. Take a class on how to analyze reports, watch a stock for a few weeks before deciding on whether to buy shares, and consult experts. There are plenty of websites that are dedicated to providing advice to investors. Some of those are in the form of trading sites that provide extensive background information on companies, trends, and past performances of stocks. Others are trade publication websites that stream information twenty-four hours a day. Many more online sites offer subscriptions for detailed predictions, recommendations, and in-depth research and reports. Investments do not have to be overwhelming risks. People invest conservatively and still see their money grow.