Marketing Ideas for Bowling Centers One all-weather sport that just about anyone can enjoy is bowling. All you need is a few hours of your day and you can easily go out bowling with friends and family and enjoy it with food and drinks. So how can you market your bowling center to get in more customers? By coming up with different marketing strategies, you can reel in both the casual and expert bowlers to your door and start knocking down some pins. Fundraiser Events You can choose a charity of your choice and hold bowling nights as a fundraiser. You can have customers pay an entrance fee to cover the lane fees and every time they get a strike or a spare, you or the customers can contribute a certain predetermined amount to the charity. You can also have contributions every time someone bowls a split or gutter ball to make things even more interesting. It’s not hard to come up with an ad these days thanks to the internet and social media.
A Quick Overlook of Marketing – Your Cheatsheet
Glow Bowling You might have noticed that bowling alleys are usually packed at night, so why not inspire those who are on their night out to take their business to your business and entice them with midnight bowling events. Back-light bowling, glow-bowling or “glowling” , call it whatever you like, involves turning the bowling lanes into glow-in-the-dark fun runways for an even more exciting night. You can easily have specialty lights and gels and strobe lights to get the Technicolor and glow effect, so it really doesn’t have to break your banks. Once you have established a regular schedule for this type of even you can start adding in some black light-receptive bowling balls and glow tapes to place down the lanes. You don’t have to take the tapes off during daylight since they will just look like regular tapes in other lighting conditions.
A Quick Overlook of Marketing – Your Cheatsheet
Packages You don’t need any special strength or skill to enjoy bowling, so it is not surprise that seniors and children can have fun with it too. One discount or promotional price you can give your customers is to have one child or senior play for free if they have a paying customer come along with them. A great way to encourage repeat customers is to have a grandparents night where the children pay reduced fees while their grandparents can bowl for free. You can also offer 2 for 1 discounts for families who are staying in town during the summer months. You should also keep it a point to keep your regular customers satisfied and feeling loved because we all know that keeping a customer is a lot cheaper than attracting new ones.

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