A lot of businesses today have adopted into their processes what marketers call automated marketing but what in the world is marketing automation? Infusionsoft services will answer this question expertly and can help you automate your marketing process.
Have you ever wondered how it would feel if you had an automatic way of doing a lot of repetitive stuff like sending bulk mails or loading up content such as blog posts? Have you seen all those interesting content you have been receiving through email from people you consider to be leaders or masters in certain fields?Doesn’t it feel like someone did it with you specifically in mind?This is automated marketing at its best.
It is not like the automated system will replace you,you will still have to sit down and come up with content that your prospective customers find worthwhile to consume and more importantly,take an action on.
We all don’t like it when some sales person tries to push stuff to us,and automated marketing is not a way to do hard sell,though its end result is to build up revenue for the business.
Automated marketing helps you create interest in customers,then desire which leads them to make a purchasing decision of what you have on offer without ever making them feel like all you are trying to do is sell them stuff.
This becomes a driven sales person without all those annoying stuff normally associated with humans sales people;the system handles the whole marketing and sales process all the way to sales closure.
If all you want to do is quickly write emails and blast them out to people,you will end up wasting a ton of money,energy and time.
You can for example send emails encouraging your contacts to down load a free ebook,after which you follow up with another email to thank those who downloaded,then you can send a case study that relates to the topic in question,after which your sales team reaches out only to those who down load the case studies-these are now qualified prospects,not just prospects.
The moment you start viewing sending the emails to your customers and prospects as though it were just another activity you had to do,your customers will quickly notice that and they will simply ignore your annoying emails or worse,unsubscribe.
Customers who have made a buying decision should be taken care of through ongoing personal engagement that makes them feel valued and happy;this gives you the opportunity to create a group of raving fans who will keep coming back for more of what you offer.
If automated marketing seems like a complex process,you may want to work with experts such as Online Marketing Muscle who will guide you every step of the way.